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Case study

Charlotte contractor website design

Bringing outdoor living online.

Outdoor Custom Hardscapes — Website, SEO and marketing support for a Charlotte-area outdoor living company.

What we did

Website
Website design and development.
SEO
Search optimization support.
Marketing
Customer-facing marketing content.
Outdoor Custom Hardscapes website homepage
Live homepage captured October 1, 2026. Website content may change.
Client site
Outdoor Custom Hardscapes
Industry
Outdoor living
Market
Charlotte & Lake Norman, NC
Case study focus
Website, SEO & marketing

About the client

Outdoor Custom Hardscapes works on outdoor living projects around Charlotte and Lake Norman. Its services include patios, retaining walls, outdoor kitchens, fire features and other improvements that change how a homeowner uses their property.

These projects often begin as an idea rather than a fully defined request. A customer may want more room to entertain, a more usable yard or a finished space that feels connected to the home. The company’s online presence needs to communicate the breadth of that work while maintaining a professional, credible impression.

The challenge

The challenge was to represent both the appeal of a finished outdoor space and the substance of the business that builds it. Attractive imagery alone cannot tell a prospective customer whether a contractor offers the work they need. A service description alone cannot fully convey the character of a completed project.

The business also needed a useful starting point for inquiries. Outdoor projects vary with the property and the homeowner’s plans. The website had to give customers a clear introduction to the company while leaving room for the individual consultation that defines the work.

Our solution

We created a professional website with SEO and marketing support that brings the company’s offer into one cohesive presentation. Our work covered the website, customer-facing content and the public presentation of its outdoor living services.

The finished experience gives Outdoor Custom Hardscapes a place to show what it builds and explain the business behind the projects. Prospective customers can review the offer at their own pace, then contact the company when they are ready to discuss an estimate.

What we delivered

  • A branded website for the outdoor living business.
  • A presentation of its hardscape services and project work.
  • Customer-facing website copy, SEO support and marketing content.
  • Online contact and estimate access for homeowners.

The outcome

The published website gives the business a professional online introduction and a place for homeowners to begin a project inquiry. Its work and services are available to review before a customer schedules a conversation about their own property.

The value of the finished deliverable is practical: a customer can move from hearing the company’s name to understanding what it offers. The team, in turn, has a consistent public destination to share when introducing the business or responding to interest in an outdoor project.

Explore the live Outdoor Custom Hardscapes website ↗ to see the finished work.

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