SkyBridge Creations is hiring · Charlotte

Google Ads PPC Manager, Charlotte

Google Ads for small businesses whose budgets are real money

A full-time, remote Google Ads job for someone who lives in the Charlotte metro. You'd run Search and Performance Max campaigns for local service businesses in the Carolinas, California and Canada, keep their conversion tracking right, and report to each client every week.

  • TypeFull-time
  • WhereRemote, Charlotte metro (NC or SC side)
  • Experience3 to 6 years of hands-on Google Ads
  • Who can applyIndividuals only

We only hire individuals. Applications from agencies, staffing firms, recruiters or companies are marked as spam and the sender is blocked. Every application is checked for automated submission and read by a person. And we never ask candidates for a fee, deposit or payment. Anyone who does isn't us.

What the job is

SkyBridge Creations builds websites and runs local marketing for small businesses and contractors in North and South Carolina. The same team runs three other agency brands (ByteZero, California Law Firm SEO and Law Firm Marketing Texas), building sites and running SEO, AI search visibility and Google Ads for small businesses and law firms in the US and Canada. We rank our own sites the same way we rank clients' sites.

You'd run paid search for our clients: trades and contractors, restaurants and event caterers, law firms and tourism operators in the Carolinas, California and Canada. These are small-business budgets, so every click needs a reason. You'll manage Search and Performance Max campaigns across our Google Ads manager account, keep conversion tracking honest, and explain the results to clients in plain English every week.

Most of it is Google Ads, with some Meta Ads for clients who need them. You'll sit with the SEO and web people, so when a landing page, a tag and a campaign all need fixing, they get fixed together and nobody blames the other team.

It's fully remote, but you need to live in the Charlotte metro, on the NC or SC side, so you can meet a client or a teammate in person when that helps.

01

Campaign management

  • Build and manage Search and Performance Max campaigns for local service businesses
  • Write responsive search ads and keep Performance Max asset groups complete and on-brand
  • Set geo targeting right: presence, not interest, for businesses that only serve their own area
  • Manage bids and bid strategies against each client's cost-per-lead target
02

Search terms and waste

  • Go through search terms every week and add negative keywords
  • Block wrong-city, job-seeker and do-it-yourself traffic before it eats the budget
  • Check locations, devices and ad schedules for spend that never converts
  • Keep shared negative keyword lists tidy across accounts
03

Conversion tracking

  • Set up and check conversions in GA4 and Google Ads, enhanced conversions included
  • Track calls, form fills and bookings as separate, clearly named conversions
  • Catch broken tracking quickly when conversions drop or spike for no reason
  • Work with the web team on tags, events and landing page fixes
04

Budgets and reporting

  • Pace budgets across every account in our manager account (MCC) so no client overspends or underspends
  • Write each client a short weekly report: spend, leads, cost per lead and what changed
  • Run Meta Ads alongside Google Ads for the clients who need them
  • Recommend where the next dollar should go, with the numbers behind it
Who we are looking for

What you'd bring

Must have

  • 3 to 6 years of hands-on Google Ads management (agency experience helps)
  • Search and Performance Max campaigns you managed yourself, with results you can explain
  • Conversion tracking with GA4, Google Tag Manager and enhanced conversions
  • Search-term audits, negative keywords and geo targeting for local businesses
  • Comfortable pacing budgets across a lot of accounts at once
  • Clear written English for weekly client reports
  • A reliable computer and home internet for full-time remote work
  • You live in the Charlotte metro (NC or SC side)

Nice to have

  • Google Ads certifications
  • Meta Ads Manager
  • Looker Studio reporting
  • Google Ads scripts or the Google Ads API
  • Ads for law firms, home services, restaurants or tourism

This job isn't for you if

  • You let campaigns run on autopilot and only look when a client complains
  • You report clicks and impressions but not leads and cost per lead
  • You're an agency, staffing firm, recruiter or company applying for someone else

What we offer

  • Full-time, fully remote within the Charlotte metro
  • Real client accounts across several industries and markets
  • Paid tools and accounts for the work
  • Direct access to a senior team, with written processes to follow
  • Pay based on experience: put your expected annual salary (USD) in the application
How we hire

How hiring works

  1. ApplyThe form below and your resume, about 10 minutes.
  2. ScreeningA person reads every resume and every answer, and shortlisted candidates hear from us by email.
  3. Practical taskA short Google Ads task based on a real account problem from this job.
  4. Video interviewWe talk through your task, your experience and how you work.
  5. OfferAn offer and a start date for the person we pick.
Apply

Apply for Google Ads PPC Manager

About 10 minutes. Answer in your own words. We read your answers before we look at the resume.

  • One application per person
  • Individuals only, no agencies or recruiters
  • Shortlisted candidates hear from us by email
  • Your details are used only for hiring
01 About you
This role is remote but open only to people who live in the Charlotte metro.
02 Availability and pay
03 Your paid media work
What you have used on real accounts
0 / 80 characters minimum
0 / 80 characters minimum
0 / 60 characters minimum
04 Resume
PDF or DOCX, 5 MB maximum.
05 Confirm
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